About GTM Score
GTM Score answers one question founders ask at every stage: what does our go-to-market stack cost, and what should it contain?
What it is
A price list for the go-to-market stack of a B2B SaaS company, one stage at a time: the jobs that need a tool, the tools that do them, and what each one costs a month.
How the score is built
- For each job, the cheapest paid plan the vendor publishes, for one seat: the monthly amount where the pricing page shows one, otherwise the price shown, marked billed annually in the table.
- Every price comes from the vendor’s own pricing page, with the link and the date it was checked.
- Each tool keeps its own currency. For the score only, dollars and pounds are converted at the latest ECB reference rate.
- Within a job, tools are sorted by price.
Get a tool listed or corrected
Vendors can send the link to their public pricing page. For a correction, send the link to the page that settles it. The address is in the legal notice.
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